Then. 1981 aerial view, with cloverleaf intersection at top center and mall at lower left. Now . Mall still in business, though not the draw it used to be, and surrounded by satellite stores. Madison malls change with the times . (Channel3000, 4/16/2018) Madison’s West Towne Mall opened in what had been a cow pasture in 1970, and its sister mall East Towne opened a year later. On the city’s near west side, the Hilldale Shopping Center opened in the early 1960s. The traditional model for successful shopping centers really didn’t change for the next 30 years. It generally consisted of anchor stores, kiosks, long corridors of smaller retail stores, and a food court.“That's the format that was around in 1970, 1985, and 1998 and it's still around today,” says University of Wisconsin marketing lecturer and business consultant Moses Altsech, “but it's no surprise that it's not cutting it anymore.” Actually, for those of us who were there at the creation -- the l...
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